Blueprints for Living: An IKEA Design
It's safe to say that IKEA redefined the possibilities of interior design for the masses. In this workshop, you'll learn about functional design from the masters at IKEA.
Who is this for: Adults
What you will gain: You'll explore IKEA's democratic design philosophy, learning exactly how IKEA integrates functionality and aesthetics into one very affordable package. The class will dive into the five dimensions that form the foundation of this concept. In the end, you'll put everything you learned into action by redesigning a selected furniture product for a different target group, using provided materials. You'll learn how to think creatively, consider diverse user needs, and explore the transformative power of design.
In collaboration with Ikea
Presented By
Sara Abdulaziz Al-Sowayegh
Sara Abdulaziz Al-Sowayegh is the Country Communication and Interior Design Manager for IKEA Saudi Arabia and Bahrain. With over 15 years of experience in interior design and visual merchandising, Sara has a robust portfolio in hospitality, residential, and commercial projects. From a young age, she was drawn to artistic expression, leading her to pursue an education in Interior Design. Sara views design as a powerful tool to connect and transform spaces, emphasizing its role in expressing brand identities and personal styles.
Dr. Ahmed Kassab
Dr. Ahmed Kassab, Assistant Professor of Industrial design at College of Architecture and Design, Effat University, is a distinguished industrial designer and consultant with 20 years in the field. His expertise spans across product, automotive, and furniture design, as well as industrial engineering projects. A respected figure in the Middle East, Dr. Kassab has significantly influenced the discipline of industrial design globally. He collaborates with IKEA to share his deep knowledge, focusing on innovation and sustainability in design.